About Us
Who we are
Ms. K - passionate brand marketing specialists with 20+ years of experience in (luxury) hospitality, restaurants, integrated resorts, retail and e-commerce in Hong Kong, China and beyond. We go beyond the usual marketing scope. We curate unique hospitality journeys. We believe in experiential hotel, dining and shopping experiences. We enjoy immersing an audience into a brand’s vision, creating interactive moments and lavish affairs.
Whether you are a larger organisation looking for specialised expertise or a smaller company / start-up requiring a brand & marketing strategist, our dedicated team provides customised solutions for both existing and newly-incorporated businesses. We can mentor in-house teams, we develop marketing toolkits, we create frameworks, build work processes and we set you up for success!
* brand concept development
* brand audits & positioning
* workflows & processes
* SOPs, training manuals & toolkits
* organisational design
* digital marketing
* SEM & SEO
* e-mail marketing
* copywriting
* social media strategies & KOL management
* events production & management
* communications
* CRM, loyalty & memberships
* partnership management
Brand Strategy
We go through business goals and conduct research. We help you define the target audience, we create cohesive brand identities and key pillar messaging to achieve a memorable and unique experience. We have years of experience developing brands in Hong Kong and China, from the very start of the journey to brand redevelopment projects.
Social Media
We dive in deep, define goals and understand audiences. We select relevant platforms and develop content calendars based on needs of the business. We create engaging content and always analyse and adjust based on performance metrics. We help identify relevant KOLs and build & manage relationships - we engage them through tailored campaigns.
Toolkits | Frameworks | Mentorship
We create structured and sequential work processes for in-house (marketing) teams, by developing effective marketing plans and by creating implementation frameworks - translating the marketing strategy into actionable steps to achieve desired outcomes. Market trends change constantly, we stay on top of it and evaluate results, as well as realign strategies as needed. From organisational designs to developing marketing operational blueprints,
we tailor-make proposals based on YOUR business needs.
Partnerships & Collaborations
Partnerships & Collaborations
Partnerships & Collaborations
We encourage aligning brands with the right partners - cross-marketing, brand positioning, business & community relationship development and creating opportunities for brands to reach new audiences. Our relationships include luxury lifestyle brand, Consulates and Trade Commissions, airlines, Tourism Boards, private clubs, art galleries, charitable organisations and more.
Digital
Partnerships & Collaborations
Partnerships & Collaborations
We assess your brand / business and identify targets, set clear goals and conduct research. We help you choose the appropriate channels, create engaging and unique content, we implement plans and continuously monitor and refine strategies based on data. We understand online behaviour and are well experienced managing different platforms.
Events & Experiences
Partnerships & Collaborations
Events & Experiences
We align your event goals with business objectives. We set clear and measurable plans and create a comprehensive strategy that includes marketing, logistics, and post-event evaluations. We are well-connected and past events have included high-end international guest chef collaborations, culinary masterclasses, lavish rooftop affairs, fundraising events, musical showcases and more.
Memberships, Loyalty Marketing & CRM
Rewarding loyalty, acknowledging return business and building upon your own business via data-centric feedback - we have developed several loyalty programmes via different platforms in Hong Kong and China. Some very large-scale with member counts over 100,000.
Communications
We have an established network, but also work with agencies if and when required or needed, for a further (global) reach. We have organised numerous media events. From simpler experiences to more elaborate affairs. The niche is “experiential” and “interactive” - we believe in telling a (brand) story, through all the senses.